Find My Nursery Enquire Now
Founding Partners · limited category exclusivity

Put your brand in front of South Africa's parents at the moment of discovery.

Find My Nursery is South Africa's largest nursery directory, and growing fast. Become one of our first Founding Partners, with limited category exclusivity, while parents choose their child's first school.

1,600+ schools listed Parents across 90+ suburbs Growing weekly Verified, moderated reviews
Who you'll reach

Parents making one of the biggest decisions of their child's early life.

Choosing where their baby, toddler or preschooler will learn and grow, from birth to Grade R. High intent, high trust, high spend.

By the numbers · updated daily
43,025+
parent searches our schools appeared in on Google
1,600+
nursery & ECD schools listed in South Africa
90+
suburbs & areas covered
200+
of our schools rank in Google's top 5 for local searches like "daycare Pretoria"
Why brands choose Find My Nursery

Most advertising interrupts parents. We reach them while they're deciding.

Find My Nursery reaches parents when they're actively researching schools, comparing options and making decisions for their family. Your brand appears alongside one of the highest-intent parenting journeys online, at the exact moment purchasing decisions are being made.

Social feeds: interruption Find My Nursery: intent
The audience profile

Exactly who you'll reach.

Primary audience · Parents

  • Parents aged 24–45
  • Children from babies to Grade R (0–6)
  • High purchase intent
  • Actively choosing a school
  • Searching locally, suburb by suburb
  • Making a full run of childcare decisions

Secondary audience · The industry

  • Nursery and preschool owners
  • School principals
  • ECD teachers and staff
  • Parents comparing across suburbs
  • Extended family (grandparents, guardians)

Why this audience matters

A parent choosing a nursery is also, right now, shopping for:

🍼 Nappies
πŸ₯£ Baby food
🧸 Toys
πŸ“š Books
πŸš— Car seats
🩺 Medical aid
🏦 Savings accounts
πŸ“· Photography
πŸŽ‚ Birthday venues
πŸ‘• School clothing
Find My Nursery connects brands with parents during one of the most important decision-making moments in early childhood. Through search, reviews, campaigns and school partnerships, brands engage families with high purchase intent.
Our value to partners
Find My Nursery

Partnership Opportunities

Campaign Sponsorships

Power our Parent Review Drive or a seasonal campaign. Your brand featured across the whole activation, from landing page to winner announcement.

Learn more →

Digital Brand Placements

Rotating banner and sidebar placements across the platform, reaching parents as they browse and compare nurseries.

Learn more →

School Network Campaigns

Go beyond digital with coordinated campaigns reaching parents through our network of 1,600+ listed schools across the country.

Learn more →

Ways to partner

From a single placement to full category exclusivity. Tailored to your budget and goals.

Campaign Partner
Sponsor a campaign like the Parent Review Drive, or a single placement. A simple way to get started.
Platform Partner
Multi-channel exposure across the whole platform, plus a campaign feature.
Most exclusive
Founding Partner
Category exclusivity, headline branding and Review Drive title sponsorship. Strictly limited.

Growing rapidly, and built for scale.

A data-led local SEO strategy, building pages only where Google shows real demand. On track toward a goal of 10,000+ monthly organic visitors.

10.8K

Weekly search impressions

Google search impressions in the last 7 days, up week on week and accelerating through July as more pages index.

1,400+

Pages indexed by Google

Of 1,600+ nursery profiles live, with hundreds more still to index, so growth is built in.

200+

Schools ranking in Google's top 5

Over 200 of our nursery listings sit in Google's top 5 for the exact local searches parents make — from "daycare Pretoria" to "creche near me" — putting your brand alongside the schools parents actually find and click.

Daily Google search impressions

Accelerating
6 Jul789101112

Source: Google Search Console, 6–12 July 2026. Peak day 2,700+ impressions.

Why partner with the category leader

Largest Directory

One of South Africa's most comprehensive nursery databases, with 1,600+ schools across 90+ suburbs.

Verified Reviews

Every parent review is moderated before it goes live.

Search Intent

You reach parents while they research and decide, not mid-scroll.

Brand Safe

A professional environment focused on children's early years.

Become a Founding Partner

Tell us your goals and we'll be in touch within 2 working days.

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