Inside the Find My Nursery Premium Dashboard: What Changes When You Upgrade
What parents are already doing, what you can and can't see today, and what Premium lets you do about it
Your school is already being discovered. Every nursery school on Find My Nursery is listed free, so local parents can find it when they search their suburb, and that listing never disappears.
Premium gives you more control over three things: what parents see when they land on your profile, how they contact you, and what you can learn from that interest. This guide walks through the Premium dashboard one step of the parent journey at a time, so you can see exactly what changes for R199 a month.
Start With a Listing. Grow From There.
Found in neighbourhood and area search, with your name, contact details, map, directions, parent reviews and star rating.
Your own owner dashboard to edit your details, add a profile photo and your programme info, and receive enquiries through the contact box on your profile. 7-day free trial, no card needed.
Top placement, a full school webpage with photos and video, a direct WhatsApp button, tour booking, email alerts and analytics that show what parents do after they find you.
Why Premium Exists
When we looked at how nursery owners were trying to get found online, the same three problems kept coming up.
A website that costs too much
Most small ECD centres cannot justify building and maintaining a standalone website.
Visibility with no direction
A Facebook post fades in days. Parents search by suburb, on a phone, and shortlist the first schools they see.
No way to see what works
Without data, an owner cannot tell whether parents are finding the school, looking and leaving, or not finding it at all.
And our own platform data shows what parents do once they land on a school profile:
Source: Find My Nursery platform analytics, 1 Jan to 7 Jul 2026.
Every Premium feature answers one of those problems:
| What you need | What Premium gives you |
|---|---|
| To be found first | Top Pick / Top Recommended placement at the top of search, neighbourhood and area pages |
| A website without developer costs | A school webpage you update yourself, with new features added as we build them |
| To show parents more | Premium School Webpage with a full gallery and up to 3 videos |
| An easy way for parents to reach you | Direct WhatsApp button, enquiries and email alerts |
| Parents who want to visit | Tour booking and scheduling |
| To know what's working | Analytics: from search to contact |
| To know how parents find you | Google Rankings and Site Search |
| To build trust | Premium badge, reviews and your QR poster |
| To keep improving | Quarterly Growth Report and Consultation |
It Works as One System
Premium is not a list of extras. Each feature feeds the next, and the data at the end tells you what to improve at the start.
Be Seen First: Top Pick Placement
Parents search by suburb on their phone. The schools at the top of the list are the first ones they see and compare.
Your school appears in the Top Pick / Top Recommended section at the top of search results, your neighbourhood pages and your area pages.
You are in front of parents at the exact moment they are choosing who to contact, before the schools listed below you.
Nursery schools in your area · 24 schools
ExampleHow Top Pick placement sits above other listings. School names and ratings are sample values.
Placement applies across search, neighbourhood and archive pages, so you show up first whether a parent searches by suburb, browses your area, or filters by category. Your Premium badge shows next to your name, so parents can see at a glance that your school is verified and actively managed.
Your Premium Dashboard
When you log in, your home screen puts the parent journey on one page: your views this month against last month, new enquiries, your reviews, your plan status and recommended actions based on your own numbers. It works on your phone too, and you can add it to your home screen like an app.
Update your school's status
Enrolling NowExampleIllustration of the Premium dashboard home screen. The school name and numbers are sample values.
One tap on the home screen also sets the enrolment status parents see on your profile:
Get More From Every Parent Visit
Parents compare schools on their phone, and 57.6% look at your photos first. A single photo and a short description is often all they see.
Your profile becomes a Premium School Webpage, placed at the top of search and neighbourhood pages, with a full photo gallery, a cover photo and up to 3 videos.
The parent can see your classrooms, your outdoor space and a day at your school before they ever call.
A Premium School Webpage is built as an alternative to a standalone school website. It includes:
- A verified reviews carousel, swipeable rather than hidden behind a click
- A photo and video gallery with separate tabs: up to 10 photos, a wide cover photo, and up to 3 videos uploaded or linked from YouTube or Vimeo
- A live enrolment status, pulled from your dashboard so it never goes stale
- Directions and a sticky WhatsApp button, one tap away on mobile
- Book a Tour and Send Enquiry built into the page
- Parent FAQs on fees, hours, age groups and what is included
- A Highlights section for your philosophy, amenities, therapy and support services, and activities
- Dated special offers, your registration number as a trust signal, and Instagram, TikTok and website links
- Four colour themes, and structured data so search engines and AI assistants read accurate facts about your school
You build it all from Edit Nursery Profile, where a progress bar shows how complete your page is and each section shows what is left to do.
74% complete Open a section below to fill in what is missing.
ExampleThe profile editor with sample progress.
See everything you can add to your page (11 sections)
Gallery: up to 10 photos (JPG, PNG or WEBP, max 1MB), a cover photo of about 1600×400, and up to 3 videos (MP4, MOV or WEBM up to 50MB, or a YouTube or Vimeo link).
Listing Details: school name, About Us, description, phone, email, website, registration number, year established, profile colour theme and categories (Creche, Baby Care 0 to 2 years, Nursery School 3 to 5 years, Preschool, Educare 3 to 5 years, Grade R, Preparatory 5 to 6 years, Montessori, Primary, After Care).
Programme & Operations: total capacity, child-to-staff ratio, meals, transport and transport areas, languages of instruction.
Amenities: 30+ options including outdoor and indoor play areas, swimming pool, security guard, CCTV and parent webcam access, controlled access, backup power, solar, borehole, sensory area, baby room, sick bay, on-site kitchen and outdoor learning area.
Activities: 100+ options, from ballet, chess, coding and swimming to robotics, soccer and lessons in South Africa's languages.
Opening Hours, Social Media & Contact Links (WhatsApp, Instagram, Facebook, TikTok), Educational Philosophy & Religion (Montessori, Play-based, Waldorf or Steiner, Christian, Reggio Emilia, HighScope, Forest School, Islamic, Jewish, Hindu, Secular and more), Therapy & Support (speech, occupational and play therapy, autism, ADHD and dyslexia support, a nurse on site, first aid and CPR trained staff and more), Offers & Tours and Advanced Settings.
No Developer. No Rebuilds. It Keeps Getting Better.
Most school websites need a developer for every change: new photos, updated fees, a new term's offer. Adding a feature like online tour booking usually means paying for a rebuild. With Premium, you do it all yourself from your phone, and every new feature we build is added to your dashboard automatically.
| A typical school website | Your Premium School Webpage | |
|---|---|---|
| Updating photos, fees or offers | Ask a developer and wait | Change it yourself from your dashboard, even on your phone |
| New features | Pay for new development or a redesign | Added to your dashboard as we release them, at no extra cost |
| Showing up in search | Separate SEO work | Structured data built in, on a platform parents already use to search |
| Tour booking, WhatsApp and analytics | Extra plugins, set up and maintained by someone | All included and ready to switch on |
| Cost | Build, hosting and ongoing developer fees | R199 a month, cancel anytime |
Turn Interest Into Enquiries
A parent who likes your school wants to ask a question now. WhatsApp is the number one way parents make contact on Find My Nursery.
A direct WhatsApp button sits on your profile, and email notifications tell you the moment a new enquiry or review arrives.
A parent who takes the time to enquire has already shown interest in your school. Premium helps you see it and respond faster.
Enter your WhatsApp number once in your profile and the link is created for you. Every enquiry still lands in your Enquiries inbox, with new ones highlighted, and your analytics count every WhatsApp, call and email click so you can see which one parents prefer.
Make School Visits Easier NEW
Most parents want to see a school before they enrol. Today, that usually means phoning during the day to find a time.
Parents request a tour straight from your profile, using the availability you set. Nothing is booked automatically: you confirm, decline or reschedule every request.
It takes a parent from "this looks good" to a visit on your calendar, without a phone call in between.
You stay in control of every part of it:
- Weekly availability set day by day, pre-filled from your opening hours
- Minimum notice in hours, so nobody books tomorrow's 9am slot at 9pm tonight
- Pending, Confirmed and History lists, in a Month or Week calendar
- Add a tour manually for parents who phone or walk in
- An on/off switch to show or hide tour requests on your profile
September 2026
Tour Booking settings
ExampleTour calendar and settings with sample bookings and hours.
See What Parents Do After They Find You
Without Premium, you know your school is online. You don't know how many parents saw it, opened it, or tried to reach you.
Analytics shows the whole journey: appeared in search → clicked your profile → viewed your school → contacted you.
If parents view but don't contact you, you know to fix your photos or description. If they don't click, you know to work on how you appear in search.
This month, from search to contact
ExampleThe funnel and engagement breakdown with sample numbers.
The Overview also gives you views this month against last month, all-time views, a 30-day chart comparing this month with last, your search click-through rate, and tips that point to your next fix, such as adding a cover photo.
Understand How Parents Find You
Parents search Google and Find My Nursery using their own words, like a suburb, "creche near me" or your school's name.
Google Rankings shows the real search terms parents used, your position for each one, and impressions and clicks from Google Search Console, updated daily. Site Search shows how often you appear in Find My Nursery's own search.
You see exactly which searches bring parents to you, and how you compare with schools like yours in your area.
| Search query | Position | Impressions | Clicks |
|---|---|---|---|
| creche in [your suburb] | #4 | 12 | 1 |
| nursery school near me | #8 | 9 | 1 |
| [your school name] | #1 | 6 | 1 |
ExampleSample search terms and figures.
Site Search can be filtered from the last 24 hours to the last year and shows your appearances, clicks, click-through rate and the top terms that surfaced your profile, next to the average for schools like yours in your area.
Build Trust Before the First Visit
Parents are choosing who looks after their child. They look for signs that a school is real, current and well regarded.
A Premium badge on your profile, a swipeable reviews carousel, and a printable QR poster that sends parents straight to your profile to leave a review.
Every happy parent at your gate can become a review that the next parent reads.
Promote your nursery
Print it for reception, the front gate or your newsletter. Every scan takes a parent straight to your profile.
ExampleThe QR card layout. The code shown here is decorative, not scannable.
In Reviews you see your average rating and every verified review, can respond publicly to each one, and can share your review link with parents.
Keep Improving
Premium is built to be used month after month, not set up once and forgotten.
- Quarterly Growth Report and Consultation: your visibility score, competitor tracking and an action plan.
- Notifications: a weekly analytics summary, a tip of the week, and reminders when your profile has missing fields.
- Monthly performance report by email, if you choose it in your email preferences.
- Profile progress: a completeness score and a clear list of what is left to add.
Everything Else in Your Dashboard
- Careers: post teaching and staff vacancies on Find My Nursery.
- Resource Hub: the Help Centre with a replay of the dashboard tour, the Parent Resource Hub, Nursery Owner Resources (tools, templates and guides) and the nursery owner FAQ.
- Advertise COMING SOON Self-serve advertising across Find My Nursery.
- Grow With FM Digital Solutions: website design, Google Business Profile setup and Facebook and Instagram advertising from the team behind Find My Nursery. Premium members get a discount.
- Support: email admin@findmynursery.net or send a request from your dashboard. Support hours are daily, 9am to 5pm.
- Billing: payments are processed by PayFast, and Find My Nursery never sees or stores your card number. If a payment fails, you get 7 days to sort it out while everything keeps working. Cancel anytime from your dashboard.
Premium vs Essential
| Feature | Listed Free | Essential R49.95 | Premium R199 |
|---|---|---|---|
| Listed in neighbourhood and area search | ✓ | ✓ | ✓ |
| Shown to parents (name, contact, map, reviews) | ✓ | ✓ | ✓ |
| Parent enquiry contact box | – | ✓ | ✓ |
| Claim and manage your own profile | – | ✓ | ✓ |
| Owner dashboard: edit info, photo, description | – | ✓ | ✓ |
| Photo gallery | – | 1 photo | Full gallery + 3 videos |
| Tour booking and scheduling | – | – | ✓ |
| Analytics dashboard | – | – | ✓ |
| Direct WhatsApp button | – | – | ✓ |
| Email notifications | – | – | ✓ |
| Top Pick / Top Recommended placement | – | – | ✓ |
| Premium badge and QR poster | – | – | ✓ |
| Quarterly Growth Report and Consultation | – | – | ✓ |
| FM Digital discount | – | – | ✓ |
What R199 a Month Gives You
One Enrolment Pays for a Whole Year
A year of Premium costs R2,149. On Find My Nursery, parents filter schools by monthly fees from under R2,000 to over R6,000. That means a single new enrolment covers your entire year of Premium, usually within the child's first month or two of fees.
| If your monthly fee is | One child for a year brings in | That covers Premium | Premium is paid off in |
|---|---|---|---|
| R2,000 | R24,000 | 11× | about 1 month of fees |
| R4,000 | R48,000 | 22× | just over 2 weeks of fees |
| R6,000 | R72,000 | 33× | about 11 days of fees |
Example fee levels based on the price ranges parents use to filter schools on Find My Nursery. Calculated against the annual Premium price of R2,149. Your own fees will vary, and Premium does not guarantee enrolments. It shows how little it takes for the plan to pay for itself.
"We went from invisible online to #1 on Google in our area."
Little Children's Nursery School, Athlone, Cape TownYour school is already being discovered.
Premium gives you more control over what parents see, how they contact you, and what you can learn from that interest.
- Claim your school
- Choose Premium
- Complete your profile
Quick Answers to Common Questions
I'm on Essential. What exactly changes if I upgrade?
You keep everything you have. Premium adds top placement, a full gallery with up to 3 videos, a direct WhatsApp button, email notifications, tour booking, analytics, Google Rankings and Site Search, the Premium badge and QR poster, a Quarterly Growth Report and Consultation, and an FM Digital discount.
Can parents book a tour without me approving it?
No. Parents request a tour using the availability you set, and you confirm, decline or reschedule every request.
Can I see what parents type into Google to find my school?
Yes. Google Rankings shows the real search terms, your position, impressions and clicks, from Google Search Console, updated daily.
Can I manage it from my phone?
Yes. The dashboard works on mobile and you can add it to your home screen.
What happens if a payment fails?
You get 7 days to update your card while your dashboard, listing and features keep working. If the grace period runs out, your paid features pause, but your free listing never disappears.
Where does Top Pick placement show my school?
In the Top Pick / Top Recommended section at the top of search results, neighbourhood pages and area pages on Find My Nursery.
Will Premium pay for itself?
A year of Premium is R2,149. At a monthly fee of R2,000, one child's first month or so of fees covers it. Premium does not guarantee enrolments, but one new enrolment is enough to pay for the whole year.
Do I need a developer to update my page or get new features?
No. You update everything from your dashboard, and new features are added to your dashboard automatically as we release them.
How much is Premium?
R199 a month, or R2,149 a year, which saves you 10%.
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Parents Are Already Searching for You
"We went from invisible online to #1 on Google in our area," says Little Children's Nursery School, Athlone in their testimonial. Claim your free listing and get the +240% average visibility boost.
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