Marketing & Enrolment Growth for ECD Centres
Preschool marketing in South Africa has moved online. Parents search Google, Google Maps and directories like Find My Nursery before they ever phone a school, and the centres they find first are the centres that fill their spots.
These guides show you how to market a creche, preschool or nursery school on a small budget: getting found online, using WhatsApp and parent reviews, running open days that convert, and increasing preschool enrolment through the busy season.
The sections below filter our marketing guides by goal, so you can start with visibility, enrolment or word of mouth.
How to Market Your Preschool in South Africa: 10 Low-Cost Strategies
Ten proven, low-cost ways to get found by local parents and turn enquiries into enrolments. No marketing degree needed.
Getting Found Online
Google Business Profile, directories, and the online visibility basics every centre needs.
How to Market Your Preschool in South Africa: 10 Low-Cost Strategies
How to Market Your Preschool in South Africa: 10 Low-Cost Strategies The handful of things that...
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Google Business Profile for ECD Centres: Get Found by Local Parents
Google Business Profile for ECD Centres: Get Found by Local Parents Half an hour, zero cost,...
Read MoreFilling Your Spots
Enrolment season playbooks, open days, and converting enquiries into confirmed enrolments.
Fill Your 2027 Spots: The Enrolment Season Playbook for ECD Centres
Fill Your 2027 Spots: The Enrolment Season Playbook for ECD Centres A month-by-month plan to increase...
Read MoreReviews, WhatsApp & Word of Mouth
Building trust with parent reviews, WhatsApp enquiries and referrals that fill spots for free.
How to Get More Parent Reviews for Your Creche (and Why They Fill Spots)
How to Get More Parent Reviews for Your Creche (and Why They Fill Spots) Verified parent...
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