For preschool and ECD owners

Preschool marketing in South Africa: all our services in one place

Parents search online before they choose a creche, nursery or preschool. Find My Nursery puts your school in front of parents across South Africa and shows you what is working. We also look after your Google presence and your website, and we run ads to reach more parents. Here is everything we offer, and how it fits together.

PreschoolsSERVICES HUB
R0to be listed, forever
7 daysfree trial on Essential
R800websites from
Everything we offer

One partner for the whole of preschool marketing

Part 1

Find My Nursery

Your listing and your Nursery Centre. Parents find you here, and you manage and measure it all in one place.

01The directory

Get found by parents searching near you

See what we offerClaim your school

Whether you run a creche, daycare, nursery or preschool, your school is already listed on South Africa's largest nursery and ECD directory, so parents searching your suburb can find you. Claim your profile to manage it, and go Premium for top placement in search and neighbourhood pages.

  • Listed in neighbourhood and area search
  • Map, directions and contact details
  • Verified parent reviews and star rating
  • Top placement in search (Premium)
Claim your school
02Analytics

See exactly what is working

See the plans

Your Nursery Centre shows how parents find you, not just how many. See your Google search rankings, how often your school appears in Find My Nursery search compared with nearby schools, and a daily digest of calls, WhatsApp taps and directions.

  • Google search rankings, from Google Search Console
  • Search appearances compared with schools in your area
  • Daily digest of calls, WhatsApp taps and directions
  • Enquiries tracked through to enrolments
  • Monthly reports

Analytics are part of Premium.

Compare plans
03Enquiries

Turn views into enrolments

See Premium

Parents can enquire, book a tour or message you on WhatsApp straight from your profile. You reply from one inbox and collect verified parent reviews.

Already have a website? FMN Connect sends enquiries from your own site into your Nursery Centre too.

  • Parent enquiry box on your profile
  • Online tour booking
  • Direct WhatsApp button
  • Verified parent reviews and an ask-for-a-review tool
  • FMN Connect for your own website

Tour booking, the WhatsApp button and FMN Connect are part of Premium.

See Premium
Part 2

Beyond the directory

We also look after the places parents look outside Find My Nursery, on Google and on your own website, and we run ads to reach more parents.

04Google presence

Be found on Google, not just on our directory

Google Business ProfileLocal SEO

Parents search Google before anything else. Connect your Google Business Profile from your Nursery Centre, or ask us to set it up for you, so your school shows up when parents search for a creche or preschool near them.

We also look after your local SEO, so your profile and your own website rank for your suburb.

  • Google Business Profile connected or set up for you
  • Local SEO so you rank in your suburb
  • Google search rankings shown in your Nursery Centre (Premium)
Read about Google Business Profile
05Your own site

Website design for preschools and creches

See website packages

Tell us about your school in about 15 minutes. We design and build your creche, nursery or preschool website from your Find My Nursery profile, and you review the draft before it goes live. Packages start from R800 for Find My Nursery schools. Link it to your Nursery Centre and enquiries from your website land in the same inbox as your listing.

  • A short brief, prefilled from your listing
  • A draft to review, then final approval
  • Packages from R800 for Find My Nursery schools
  • Managed hosting at R200 a month, or bring your own
  • Enquiries reach your Nursery Centre with FMN Connect
See website packages
06Ads, coming soon

We run ads that reach more parents

Claim your school to be ready

Boost your school will run Facebook and Instagram ads for your school, aimed at parents near you, so more of them find you and enquire. Claim your school now so you are ready when it launches.

  • Facebook and Instagram ads run for your school
  • Aimed at parents near you
  • Built to bring more enquiries and tour bookings

Coming soon. Claim your school to be ready when it launches.

Claim your school
Part 3

For school networks and groups

Run several schools or support a group of centres? One network page and one dashboard bring them together.

07Groups and franchises

Marketing for school networks, groups and ECD programmes

See network partnerships

Run a group of preschools, a franchise, or a programme that supports independent creches? Every campus already has its own page on Find My Nursery. A network partnership ties them together under one network page, and each school keeps its own listing.

Your network dashboard rolls up profile views, calls, WhatsApp taps, emails, directions and enquiries across every school. You decide what your network logins can see, so campus owners stay in control of their own details. GROW ECD is a live example: see its network page.

  • One network page that lists every campus
  • A combined view of every school's results
  • Partner logins with permissions you control
  • Bulk subscriptions by EFT for your schools
See network partnerships
A simple plan

How to market a preschool, step by step

Good preschool marketing is not complicated, and the same ideas work for nursery marketing at a creche, daycare or home-based centre. Parents want to find you, trust you and reach you easily. Most owners are busy running a school, so we have kept this practical. Work through these steps in order and each one makes the next one work harder.

Step 1 of 6
1

Make sure parents can find you

Most parents start by searching their suburb. Claim your Find My Nursery profile so the details are yours: your address, fees, hours, age groups, photos and a short description of how your school feels. Complete profiles get more calls than thin ones, because parents are comparing several schools at once.

2

Set up your Google Business Profile

When someone searches for a creche or nursery near them, Google shows a map with a few schools. Your Google Business Profile decides whether you are one of them. Add the right category, your hours, photos of your classrooms and play areas, and keep the phone number the same everywhere it appears.

3

Collect reviews and reply to them

Parents trust other parents more than any advert. Ask happy parents for an honest review at a natural moment, such as after a term or a school event, and reply to every review politely, including the critical ones. A calm reply shows future parents how you handle problems.

4

Make it easy to enquire

Many parents enquire after hours and expect a quick answer. A WhatsApp button, a tour booking option and a clear fees page remove the awkward first step. Reply the same day where you can, because the school that answers first often gets the visit.

5

Give your school a home of its own

A simple website gives you a place that you fully own: your story, your teachers, your daily routine and your fees. It also gives Google more to rank for your suburb. It does not need to be big. A clear, fast, mobile-friendly site that links to your Nursery Centre does the job.

6

Measure, then add ads

Check what is working before you spend more, because a small school with limited time gets the best return from fixing the basics first. Which searches bring parents to you, how many tap call or WhatsApp, and how many enquiries become tours? Once your profile, Google presence and website are solid, ads on Facebook and Instagram can reach parents near you who are not searching yet.

Common preschool marketing mistakes

  • Leaving fees, hours or photos out because they feel private. Parents move on when they cannot find them.
  • Using different phone numbers or addresses on Google, Facebook and your website.
  • Ignoring reviews, or replying only to the good ones.
  • Paying for ads before the profile and website are ready to convert the visit.
  • Never checking the numbers, so nobody knows which effort is paying off.
Proof

Find My Nursery in numbers

194,000+times our school pages showed in Google search in the last 16 months
1,780+preschools and creches listed
760+parent calls, WhatsApp taps, emails, directions and tour requests

Figures update on their own. Rounded down.

Your profile already exists. The question is who controls it.

Claim your school in a few minutes. We verify claims within 48 hours.

Claim your school
Pricing

What it costs

Listed

R0forever

Your school on Find My Nursery, found by local parents.

Essential

R49.95a month

Claim and manage your profile from your Nursery Centre. 7-day free trial.

Premium

R199a month, or R2,149 a year

Analytics, WhatsApp button, top placement, tour booking and FMN Connect.

Website

From R800once off

For Find My Nursery schools. Hosting is optional.

Compare every plan on Services We Offer.

Common questions

Questions owners ask

How much does preschool marketing cost?

Your free listing costs nothing. Essential is R49.95 a month with a 7-day free trial, Premium is R199 a month or R2,149 a year, and a website starts from R800 for Find My Nursery schools.

Do I need a website to use Find My Nursery?

No. Your profile works as your online presence. A website adds a place you fully own, and FMN Connect links the two so enquiries from your site reach your Nursery Centre.

How do I market my preschool?

Start by claiming your free Find My Nursery profile so parents searching your suburb can find you. Then connect your Google Business Profile, keep your details and photos current, ask parents for reviews and add a website. Ads can help you reach more parents once you are ready.

How do I get more enrolments at my creche, daycare or nursery?

Parents enquire when they can find you, trust what they see and contact you easily. Verified reviews, clear fees, quick replies and a WhatsApp button all help, and your Nursery Centre shows you which of these is working.

What does preschool website design cost?

Packages start from R800 for Find My Nursery schools, and fuller websites are quoted by the number of pages. Managed hosting is R200 a month, or you can bring your own.

Can a group of preschools or a franchise use Find My Nursery?

Yes. Each campus keeps its own listing, and a network page brings them together under one name. Your network dashboard shows combined views, calls, WhatsApp taps, emails, directions and enquiries, and you choose what your network logins can see. Subscriptions for your schools can be paid in bulk by EFT.

Can you help with my Google Business Profile?

Yes. Connect it from your Nursery Centre, or ask us to set it up and keep it current so you show up in local searches.

Learn more

Preschool marketing guides

Practical ECD guides on getting found, earning parent trust and filling your spaces.

More marketing guides

Written and maintained by the Find My Nursery team. Last updated . Prices on this page are the ones we charge today.

Ready to fill your spaces?

Questions? Email admin@findmynursery.net.

Scroll to Top