1Make sure parents can find you
Most parents start by searching their suburb. Claim your Find My Nursery profile so the details are yours: your address, fees, hours, age groups, photos and a short description of how your school feels. Complete profiles get more calls than thin ones, because parents are comparing several schools at once.
2Set up your Google Business Profile
When someone searches for a creche or nursery near them, Google shows a map with a few schools. Your Google Business Profile decides whether you are one of them. Add the right category, your hours, photos of your classrooms and play areas, and keep the phone number the same everywhere it appears.
3Collect reviews and reply to them
Parents trust other parents more than any advert. Ask happy parents for an honest review at a natural moment, such as after a term or a school event, and reply to every review politely, including the critical ones. A calm reply shows future parents how you handle problems.
4Make it easy to enquire
Many parents enquire after hours and expect a quick answer. A WhatsApp button, a tour booking option and a clear fees page remove the awkward first step. Reply the same day where you can, because the school that answers first often gets the visit.
5Give your school a home of its own
A simple website gives you a place that you fully own: your story, your teachers, your daily routine and your fees. It also gives Google more to rank for your suburb. It does not need to be big. A clear, fast, mobile-friendly site that links to your Nursery Centre does the job.
6Measure, then add ads
Check what is working before you spend more, because a small school with limited time gets the best return from fixing the basics first. Which searches bring parents to you, how many tap call or WhatsApp, and how many enquiries become tours? Once your profile, Google presence and website are solid, ads on Facebook and Instagram can reach parents near you who are not searching yet.